Lead Product Designer · AI Experiences · Enterprise SaaS
I'm Ahnis Fraga. For 20+ years, I've connected customer insight, product strategy and technology to design AI-powered services people can understand and trust.
Strategy with empathy.
Technology with purpose.
Transformation people can feel.
Selected work
Across AI, public services, health tech and enterprise transformation.
01 / Featured case
Memmoriah · 2025–Present
I conceived the product vision and led the experience from concept to an end-to-end AI-first service: onboarding, conversations with Clara, collaborative storytelling, digital book generation and publishing.
Designing authoring experiences for compliant steering documents while keeping responsibility, expertise and approval visible in the service.
Human-Centered AI · Enterprise workflows · Governance
Explore the service ecosystem ↓Designing an experience-measurement and insight agent for product and business owners, integrating Netigate feedback into SAP workflows.
Experience strategy · Agentic AI · Service blueprint
UX research, experimentation and onboarding improvements increased engagement by 82% and conversions by 76%.
CX strategy · Product partnership · Experimentation
Visit Kind AppCase detail / Enterprise AI
For AI-assisted steering information, the experience was not only an authoring interface. It was an ecosystem of creators, subject-matter experts, responsible reviewers, assurance providers and employees consuming contextualized information.
My contribution: product discovery, systems thinking, service design and AI-assisted workflow design at Ericsson.
How I work
I connect research, journeys, operations, data and organizational realities — not just screens.
I turn uncertainty into shared language, testable concepts and decisions teams can act on.
I shape trustworthy human–AI interactions that amplify expertise without diminishing human judgment.
I facilitate alignment and capability building so transformation becomes something people own.
About Ahnis
I've worked with technology since my teens — across development, public services, health tech and global enterprise transformation.
My practice combines systems thinking, design craft and a deep interest in how people understand and adopt technology. I'm most useful where the problem crosses boundaries: where a product is also a service, an AI workflow is also a trust question, and transformation is something people experience.
Master's thesis · Malmö University · 2024
How can Empathic AI support inclusion and enriched learning experiences that foster deeper connections between students and teachers?
The case study examines the role of Empathic AI in digital learning environments — connecting my academic research with my practice in human-centered AI and experience design.
Read & download the thesisExperience
Service Design Manager · Human-Centered AI
Lead Product Designer & Product Strategist
Digital Strategist & CX Lead
Head of Digital Transformation
Education
Teaching & Learning in Higher Education
View thesis ↑Leading Agentic AI Transformation
Digital Transformation Strategist
Design Thinking Coach
Speaking & recognition
SpeakerTEDx · Microsoft · Rio2C · Swedish Embassy
CommunityAI Collective · Rio de Janeiro Chapter Lead
RecognitionWomen that Build Awards · Tech Influencer Nominee
Mentoring · ADPList
I mentor designers and technology professionals navigating service design, AI experiences, leadership and career transformation.
View my ADPList mentor profileOpen to meaningful challenges
Based in Stockholm · Available for international collaboration